Tldr: I'm a multifaceted designer
Taste, technique, presentation, intention. I'm in a kitchen.
I'm Aaron, a product designer based in LA and sometimes SF. I blend a range of creative mediums to break down complexity and build product experiences for the betterment of society.
Outside of product design I'm:
Leading the design division of a creative agency
Innovative Design @ USC
Fiddling in 3D
Blender
Painting with a Wacom One
Fantasy
Learning Swift
Taiwanese home-style cooking
Medium-high, No measurements
Looking to build something interesting or just want to chat? You can reach me via LinkedIn, X, or email.
Journey
Ex-illustration
Hi I'm Aaron Lee. Yes, my name is THE most generic; I am quite fortunate to have this domain.
My journey began during the Covid-19 pandemic, when I locked myself in a room and just painted fantasy.
10x Storytelling
After a while, just painting still images felt limiting to my imagination and storytelling, so I:
Picked up 3D design and animation,
Developed branding for startups and orgs,
and happened to become a graphic designer.
Product Design
I was initially captivated by the multitude of opportunities for creative problem-solving, yet I am now grounded in this field because of it's collaborative nature.
My imagination grows taller than mountains as I work with people of all backgrounds to build collectively.
There is nothing greater to build than the goodness in this world.
With AI products speeding along, "built for the future", not one is fully sound and complete. I want to build things of actual, trustworthy benefit.
What's next?
Not sure, but I can make anything out of thin pixels.
Aaron has horrible astigmatism, so here is a portfolio in light mode.